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What Big Brands Know That Small Businesses Miss (and How to Apply It at Any Level)
There’s a reason big brands feel so… big. Have you noticed that even when they’re whispering, the world seems to listen?

Malibu West
May 277 min read


Brands That Saved Themselves Through Rebranding
These companies didn’t just freshen up. They transformed—and it saved their business, reputation, or relevance.
But here’s the thing most people don’t tell you: Staying misaligned can be just as risky as evolving.

Malibu West
May 273 min read


Will a Rebrand Hurt My Business?
Rebranding can feel risky. Especially if you’ve already built something that’s working “well enough.”
But here’s the thing most people don’t tell you: Staying misaligned can be just as risky as evolving.

Malibu West
May 277 min read


5 Top Things We Look for During a Brand Audit
At Malibu West, our comprehensive Social Media and Brand Audits are designed to uncover opportunities and fine-tune marketing strategy for m

Malibu West
Aug 5, 20242 min read
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